British model Poppy Delevingne has been announced as the first global face of Jo Malone London, and will host a series of global events for the brand and work on a series of as-yet-unannounced projects.

Delevingne, who's previously featured in campaigns for Mango, Jigsaw, Anya Hindmarch and Chanel, commented 'My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn't be happier to be working with a brand I love so much', while global general manager, Jean-Guillaume Trottier, added 'Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment'.